Explore our Services
Starts at $15,000
We'll start with your goals, pinpoint what your buyers need to hear, and build a content strategy that connects the two. You'll get the clarity, insights, and plan you need to create content that actually moves your business forward.
Turn "what should we create?" into "we know exactly what to do."
The Content Strategy Lab
Services / Content Strategy / Content Strategy Lab
You’re ready for a clear strategy that sets you and your team up to confidently create content that works.
No matter what you create, you can't tell what's working, what's not, or where the gaps are.
You’ve got big ideas, but no clear plan to turn them into content your audience actually needs.
You’re creating content, but not sure it’s landing right or moving your business forward.
The Content Strategy lab might be for you if...
Every Lab wraps with four weeks of async support as you put your strategy to work, plus our most essential resources (templates, frameworks, and guides) to keep your team moving.
Ongoing Support
Your highest-impact first moves in a 30-day plan, plus a recorded session to walk your team through everything so everyone knows exactly how to put it to work.
Activation Roadmap &
Team Walkthrough
We'll map out your buyer stages and what content needs to do at each one, so every piece your team creates has a clear job and a reason to exist.
Buyer's Journey Content Framework
We'll look at the content you already have, map it to your buyer's journey and goals, and show you where you're strong, where the gaps are, and what to prioritize next.
Content Audit & Gap Analysis
Your full plan for what content you need at every stage of the buyer's journey, across audiences, formats, and channels, plus the metrics to know what's working and where.
Content Strategy Built for Your Business
We'll pull out what you already know but haven't been able to put into words, then turn it into a complete messaging playbook your whole team can use.
Messaging Workshop & Playbook
We'll dig into your competitive landscape, interview your team and customers, and build detailed buyer profiles so you know exactly who you're talking to and what they need to hear.
Market, Competitor & Audience Research
Every Lab starts here. We'll run through your business goals and turn them into a clear strategic foundation that keeps everyone on the same page about your content's job.
Go-to-Market Clarity Session
tailor your lab to what you need
How Your Lab Works
Complete our onboarding guide and join a clarity call so we're on the same page about your goals and how we'll work together to build your content strategy.
Onboarding & Kickoff
You'll complete your strategy workbook, and we'll interview your team and customers and do our own research to get the full picture of your market, your buyers, and what's really going on.
Discovery & Research
This is where your strategy comes together: messaging, audience insights, and activation plan. You'll review as we go so nothing's a surprise.
Create & Refine
Get everything you need to put it all to work: your complete strategy, your toolkit, a team walkthrough, and 4 weeks of support as you get started.
Handoff & Support
What they're saying
Lee Price, Founder, Viewfinder Partners
She communicates that strategy to everyone she works with and strikes the balance between professional and warm, results-driven and creative. Katie brings incredible experience using content to solve business problems.
“Katie understands how to use content to deliver real business value.”
Joe McCarthy, Klaviyo
Community Marketing Director
Expect to be challenged by strong guiding questions. Katie will want to know what you're truly trying to impact strategically and she'll tailor the output to deliver work that delivers results.
“It’s easy to find someone who will produce content for you. It’s difficult to find someone who can understand your business challenges and goals.”
Jen Anderson, Customer Marketing Director, Momentive
Katie makes smart recommendations on how to use content to solve business problems, and she creates content that's both meaningful to the audience and impactful for the business. Her content strategy recommendations increased social conversations by 85%.
“She has deep empathy for an audience’s experience.”
The good stuff, occasionally
Get insights, examples, and hard-won lessons for marketers and founders who want to keep learning and create better content.
Back to Top